Hightail Pouring Company

Identity Design

Hightail Pouring Company is a new mobile cocktail bar. The founders wanted to include their love of nature and continuous movement in their branding. The deer serves as the nod to nature and the name Hightail is derived from an old saying based on the famously quick getaways of deer in the wild. I created the antlers from a perfect circle to show movement and manipulated the shape to appear as if it were a ring left from a drink on a coaster or tabletop. The clients also wanted to use jewel tones so I chose a rich teal to show relaxation.